From free riding to leapfrogging, firms ignore the benefits of imitation at their peril.
The pace of imitation is increasing as fast as, if not faster than, the pace of innovation.
Although many imitators do well, others stumble because of a lack of capabilities or a failure to conduct strategic planning.
Imitation is not only consistent with innovation but also, done right, is an enabler of innovation.
Imovation is the fusion of imitation and innovation to create a competitive advantage.